The Credit Crunch and a Google Penalty - Double Whammy! - Crawling, indexing, and ranking

Допис з розмови The Credit Crunch and a Google Penalty - Double Whammy!

Phil Payne

Більше налаштувань 4 Грд 2008, 13:31

Від: Phil Payne

Дата: Thu, 4 Dec 2008 03:31:56 -0800 (PST)

Місцевий час: Чт 4 Грд 2008 13:31

Тема: Re: The Credit Crunch and a Google Penalty - Double Whammy!

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WilliamH wrote:
> We incurred a site-wide Google penalty around Oct 31, 2008. All our
> major terms like "Excel Training Chicago" and Chicago Flash Training
> disappeared from the 1st page to the 4th page.

> Our home page is http://www.trainingconnection.com

> We had recently parted ways with our SEO company and my immediate
> suspicion was they may have sabotaged us, but realistically I had no
> way of proving it and when I calmed down I doubted they would have
> intentionally sabotaged us. I decided to contact them and it became
> apparent that they we were purchasing links for their clients which
> may have resulted in the penalty.

I read the first paragraph, saw the URL, looked at the site,and came
immediately to the conclusion that I then read in the third.

Pages are still indexed - there's no site wide exclusion. Google has
recently made algorithm changes that have devalued certain type of
links, and if you look back in the archives of this group on "link
exchange" and similar keywords you'll find 31 October an entirely
credible date for this change.

Another impression I got, looking at the site, of "over SEOing" - too
many eggs in the pudding. It was actually a quite interesting
experience, because I saw that the <title> and description tags had
received far more care in construction that is the rule - the whole
site 'looked' SEOed.

Extending that to source level - for instance on the home page:

http://web-sniffer.net/?url=http%3A%2F%2Fwww.trainingconnection.com&s...

<h4 class="sidePod_Hdr">Business Skills</h4>
<h5 class="sidePod_Sub"><a href="http://www.trainingconnection.com/
anger-management-class.php" >Anger Management Class</a></h5>

Just about everything on the page is in a header of some sort - an old
SEO ju-jitsu spell that died a few years back.

But there's really comparatively little real text for the bots to get
their indexing teeth into.

I suspect your old search position was indeed supported by a link
programme that Google has now nixed. The only way out is to change
the site's focus and make it much more useable for other sectors.
Since you're really in the B2B end of the business, this is probably
going to mean replacing the purchased links with links obtained
organically. I'd recommend in the first instance a classic public
relations effort addressing the relevant press in the sector.

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